Before you start a campaign, there is one thing you must be sure of – what do you expect to get out of the campaign? It’s crucial that you answer this question because the answer will form the basis of the rest of your campaign.

What are your campaign goals? Do you wish to raise brand awareness? Do you want to promote a product launch? Do you want to drive more traffic? Or do you want to increase sales? Whatever the ultimate goal may be, you need to clearly define it to better understand how to go about your campaign. In addition, having a proper objective in place will help you know what performance metrics will be relevant for the campaign. For example, if your goal is to raise brand awareness, metrics such as reach, impressions, engagement, etc., would be relevant for you.

The amount you have to pay an Instagram influencer very much depends on their popularity and level of influence. However, most influencers have made their name on Instagram and other social sites, as distinct from celebrities who have gained their fame offline, and as a result, now have vast social followings. Top Instagram influencers, although still out of the reach of most small and medium-sized businesses, charge more manageable amounts.

However, most businesses work with micro-influencers. These people with a reasonable online social media following have developed a reputation for having a focused passion in some niche or topic of expertise. Views differ regarding the size of a micro-influencer’s following, as there is no precise definition. However, we can generally think of micro-influencers as anyone people consider an expert in a niche, with between 1,000 and 50-100,000 followers.